Glenlivet set out on a city-to-city tour to promote their unique brand of whiskey.

When Glenlivet, one of the highest quality and oldest distilleries in the world, set out on a promotional tour around the United States, they needed a way to engage those who attended with a media rich and visually stunning display that could tell the story of Glenlivet as a backdrop to their event. Not only this, the system had to be portable and self-supporting, allowing them to quickly and easily recreate their display at each event.

The Challenge

Create an engaging and easily recreatable seamless display for a city-to-city tour.

For the Glenlivet Tour, create a portable and self-supporting immersive environment that will engage and excite the senses with a display capable of displaying custom imagery seamlessly spread over a multi-projector setup, spanning a 40 foot area. This setup needed to be easily and quickly recreatable at each location in the city-to-city tour, allowing a simple "install, adjust and get on with it" approach.

The Solution

A 40 foot curved projection screen was created, powered by ImmersaView Warp.

To meet this unique challenge, the team at M1 Interactive designed and fabricated a 40 foot by 8 foot curved projection screen, to allow for the projection of custom content via Arkao’s GrandVJ across four 7K Lumen high-definition projectors, creating a truly immersive display. The software deployed to make this possible was ImmersaView Warp, which allowed for the content from a single PC to be seamlessly displayed on the curved projection surface, with precision geometry correction and edge blending.